Valuable guides

As agency executive officer, you must ensure that any advertising issued by the agency or on its behalf by your brokers is in accordance with the applicable rules. You will find all the essentials in the Guideline - Representation, solicitation, promotion and advertising.

The executive officer is responsible for checking all the ads made by his/her agency and brokers on:

  • Business cards;
  • The agency website, brokers’ personal website and social networks;
  • Signs and billboards, etc.

The executive officer must provide a framework for brokers, i.e. determine guidelines to be respected by his/her brokers within the agency and establish clear rules in this regard. He/she must also supervise, i.e. check the compliance of ads with the Real Estate Brokerage Act and other laws (e.g. Act respecting Lotteries, publicity contests and amusement machines and the Law regarding roadside advertising), monitor ads that are false, incomplete or that leave out a material fact, and remove the ads of brokers whose licence is suspended or revoked.

The Guideline - Representation, solicitation, promotion and advertising provides guidelines to help your agency and brokers prepare their advertising in accordance with the Real Estate Brokerage Act, especially the Regulation respecting brokerage requirements, professional conduct of brokers and advertising. It guides you as to other laws applicable under certain circumstances.

In addition, digitization is an important operation when you wish to manage records electronically and destroy original paper documents. It’s your responsibility, as agency executive officer, to establish and enforce rules that govern this operation. The Digitization Guide gives you clear indications to help you establish these rules.

New risk management tools for real estate agencies

One of the responsibilities of the agency executive officer is risk management, whose aim is to identify the events that could interrupt an agency’s business operations and to implement measures for mitigating these risks.

Following the exchange forums for agency executive officers, the OACIQ provides you with recommended practical tools (document templates) that you can adjust them to your agency’s reality and use. Using these tools is not mandatory, but aims to facilitate the development of a business continuity and recovery plan. The guide explains in detail the steps to follow to build your plan.

Last updated on: December 20, 2023
Reference number: 203992